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Metodicheskoe Obespechenie Prodazh: Kak Sozdat' Korporativnuyu Knigu Otdela Prodazh (Prakticheskoe Rukovodstvo) (Russian Edition) Vladimir Georgievich Cheremisinov Russian edition
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Metodicheskoe Obespechenie Prodazh: Kak Sozdat' Korporativnuyu Knigu Otdela Prodazh (Prakticheskoe Rukovodstvo) (Russian Edition)
Vladimir Georgievich Cheremisinov
ChTO? Prakticheskoe rukovodstvo po formirovaniyu korporativnykh sistem upravleniya prodazhami. Upravlencheskie dokumenty i algoritmy rabot, reglamentiruyushchie prodazhi; neobkhodimye dlya konkretnoy kompanii, v konkretnykh usloviyakh ee razvitiya, s uchetom fakticheskogo urovnya professionalizma sotrudnikov. Dokumenty sistemnogo vkhoda v upravlenie otdelom prodazh, poiska, podbora i adaptatsii personala, postanovki regulyarnoy raboty otdela prodazh. Rabota s klientami. Znaniya o klientakh kompanii. Planirovanie, otchetnost', standarty rabot, tekhnologiya prodazh. Rabota s deystvuyushchimi i potentsial'nymi klientami. Konkurenty. Regional'nye prodazhi. Vystavki. Vzaimodeystvie s marketingom i drugimi podrazdeleniyami kompanii. Proverka kachestva raboty prodavtsov. Sekrety razrabotki «zhivykh» dokumentov. ZAChEM? Umen'shit' zavisimost' biznesa ot tekuchesti kadrov, materializovat' sistemu prodazh, oblegchit' rabotu prodavtsov i vyrvat'sya iz okov tekuchki rukovoditelyu, ustranit' monopoliyu na vladenie informatsiey i ne dopustit' formirovanie kategorii «nezamenimykh lyudey», povysit' prodazhi. KOMU? Rukovoditelyam otdelov prodazh. Menedzheram po prodazham. Rukovoditelyam i vladel'tsam malogo i srednego biznesa.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 9 de dezembro de 2014 |
| ISBN13 | 9783639834857 |
| Editoras | Drugoe Reshenie |
| Páginas | 224 |
| Dimensões | 13 × 150 × 220 mm · 352 g |
| Idioma | Alemão |
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