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Konsumentenverhalten in Marktnischen: Theoretische Diskussion Und Empirische Befunde Zu Den Determinanten Der Nischenorientierung Von Konsumenten - Strategisches Marketingmanagement Tobias Schafers German edition
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Konsumentenverhalten in Marktnischen: Theoretische Diskussion Und Empirische Befunde Zu Den Determinanten Der Nischenorientierung Von Konsumenten - Strategisches Marketingmanagement
Tobias Schafers
277 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 23 de dezembro de 2010 |
| ISBN13 | 9783631603260 |
| Editoras | Peter Lang AG |
| Páginas | 277 |
| Dimensões | 150 × 220 × 20 mm · 513 g |
| Idioma | Alemão |
| Editor | Mattmuller, Roland |
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