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Anbieterloyalitaet: Strategie Und Instrument Zur Gewinnung Von Kunden Und Kundenloyalitaet - Theoretische Diskussion Und Empirische Befunde Im B2c Marketing - Strategisches Marketingmanagement Philipp Gotting German edition
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Anbieterloyalitaet: Strategie Und Instrument Zur Gewinnung Von Kunden Und Kundenloyalitaet - Theoretische Diskussion Und Empirische Befunde Im B2c Marketing - Strategisches Marketingmanagement
Philipp Gotting
318 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 31 de outubro de 2008 |
| ISBN13 | 9783631584354 |
| Editoras | Peter Lang AG |
| Páginas | 318 |
| Dimensões | 150 × 220 × 10 mm · 461 g |
| Idioma | Alemão |
| Editor | Mattmuller, Roland |
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