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Experimentelle Analyse Der Wirkungen Ausgewaehlter Direktmarketing-Instrumente: Ein Beitrag Zur Effektivitaets- Und Effizienzmessung Im Direktmarketing - Schriften Zu Marketing Und Management Michael Ahrens German edition
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Experimentelle Analyse Der Wirkungen Ausgewaehlter Direktmarketing-Instrumente: Ein Beitrag Zur Effektivitaets- Und Effizienzmessung Im Direktmarketing - Schriften Zu Marketing Und Management
Michael Ahrens
272 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de novembro de 2006 |
| ISBN13 | 9783631537473 |
| Editoras | Peter Lang AG |
| Páginas | 272 |
| Dimensões | 150 × 220 × 10 mm · 356 g |
| Idioma | Alemão |
| Editor | Meffert, H |
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