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Marketing-Mix Fur Neuartige Gebrauchsguter: Ein Simulationsmodell Zur Wirkungsanalyse Alternativer Preis-, Werbe- Und Lizenzstrategien - Neue Betriebswirtschaftliche Forschung (Nbf) Helmut Schmalen 1979 edition
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Marketing-Mix Fur Neuartige Gebrauchsguter: Ein Simulationsmodell Zur Wirkungsanalyse Alternativer Preis-, Werbe- Und Lizenzstrategien - Neue Betriebswirtschaftliche Forschung (Nbf)
Helmut Schmalen
237 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1979 |
| ISBN13 | 9783409351744 |
| Editoras | Gabler Verlag |
| Páginas | 237 |
| Dimensões | 170 × 244 × 13 mm · 399 g |
| Idioma | Alemão |
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