Global Markets, Diverse Economies: Integrating Economics, Culture and ESG Strategies - Marcus Goncalves - Livros - De Gruyter - 9783111510040 - 16 de dezembro de 2024
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Marcus Goncalves
Global Markets, Diverse Economies: Integrating Economics, Culture and ESG Strategies

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In a constantly changing global environment, businesses must maneuver through cultural, economic, and political intricacies to accomplish long-lasting expansion and adhere to environmental, social, and governance (ESG) criteria and regulations. How can businesses effectively handle these complex variables to succeed globally? Global Markets, Diverse Economies: Integrating Economics, Culture, and ESG Strategies delves into the intricate realm of international business, offering a comprehensive guide to help readers navigate the complexities of global markets. This book underscores the importance of cultural sensitivity, effective change management, and strategic market entry.

It explores how businesses can handle cultural differences, manage international teams, and leverage change management techniques to foster innovation and resilience. The text also provides practical frameworks for assessing new markets, understanding geopolitical influences, and developing sustainable business practices that align with environmental, social, and governance (ESG) standards. This book is more than just a theoretical investigation.

It is a valuable tool connecting theory and practice, serving as a vital resource for business leaders, graduate students, and professionals. It gives readers the understanding needed to implement successful internationalization strategies and encourages them to develop a global perspective necessary for success in today's interconnected society.

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 16 de dezembro de 2024
ISBN13 9783111510040
Editoras De Gruyter
Páginas 445
Dimensões 179 × 244 × 32 mm   ·   898 g

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