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The Authenticity Formula: A Practical Guide for Building Meaningful Brands Across Cultures Amer Bitar
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The Authenticity Formula: A Practical Guide for Building Meaningful Brands Across Cultures
Amer Bitar
The Authenticity Formula draws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de agosto de 2026 |
| ISBN13 | 9783032230300 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 257 |
| Dimensões | 241 × 163 × 22 mm · 584 g |
| Idioma | Alemão |
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