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Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - Contributions to Management Science Petr Weinlich-Tereza Semeradova 2022 edition
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Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - Contributions to Management Science
Petr Weinlich-Tereza Semeradova
In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data.
239 pages, 15 Illustrations, black and white; XI, 239 p. 15 illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 23 de janeiro de 2022 |
| ISBN13 | 9783030931308 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 239 |
| Dimensões | 150 × 220 × 20 mm · 547 g |
| Idioma | Alemão |
| Editor | Semeradova, Tereza |
| Editor | Weinlich?, Petr |
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