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Integrated Marketing Communications: A Global Brand-Driven Approach Philip J. Kitchen Second Edition 2022 edition
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Integrated Marketing Communications: A Global Brand-Driven Approach
Philip J. Kitchen
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.
100 Illustrations, black and white; Approx. 320 p. 100 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de janeiro de 2022 |
| ISBN13 | 9783030764159 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 374 |
| Dimensões | 235 × 156 × 29 mm · 592 g |
| Idioma | Alemão |
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