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Media Management: Strategy, Business Models and Case Studies - Springer Texts in Business and Economics Bernd W. Wirtz Second Edition 2020 edition
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Media Management: Strategy, Business Models and Case Studies - Springer Texts in Business and Economics
Bernd W. Wirtz
Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG“The media business is subject to substantial change while differences between distinctive media areas are fading away.
315 pages, 28 Illustrations, color; 113 Illustrations, black and white; XII, 315 p. 141 illus., 28 i
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de setembro de 2021 |
| ISBN13 | 9783030479152 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 315 |
| Dimensões | 158 × 234 × 20 mm · 508 g |
| Idioma | Alemão |
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