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Donald Trump and the Branding of the American Presidency: The President of Segments Kenneth M. Cosgrove 2021 edition
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Também disponível como:
Donald Trump and the Branding of the American Presidency: The President of Segments
Kenneth M. Cosgrove
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
Approx. 225 p.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de outubro de 2022 |
| ISBN13 | 9783030304959 |
| Editoras | Springer Nature Switzerland AG |
| Páginas | 235 |
| Dimensões | 150 × 220 × 20 mm · 479 g |
| Idioma | Alemão |
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