Catherine Crosbie

The Big Picture Guide to Building Your Dream Practice Catherine Crosbie

This book is written for people who operate as small business owners of professional practices. These people are breadwinners for their families, serve as pillars of trust in our communities, and help form the backbone of our economies. They also feel the impact of government taxation, get frustrated with their regulatory bodies, compete with big firms on a fraction of the marketing budget, and are preyed upon by people in marketing and advertising whose only interest is short-term gain. The truth is, you're an expert in your professional field, not a business or marketing expert. No one taught you how to run a business or get great clients or patients - and it's not exactly a walk in the park. It can be easier and it can be better. This book can help you make remarkable gains in your practice and design your life your way. If your practice is running smoothly, performing well, and you have no real complaints - I'm glad to hear it. This book will give you ideas about how to take your practice from good to great. If your practice isn't what you want it to be, your income is less than ideal, or you accept too many headache-inducing clients or patients, this book can help you change that. It can help you not just survive, but thrive. You have the power to transform your practice into something more enjoyable, gratifying, and profitable. I invite you to discover how.