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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership Dariush Rafinejad
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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Dariush Rafinejad
Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.
400 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de junho de 2007 |
| ISBN13 | 9781932159707 |
| Editoras | J Ross Publishing |
| Páginas | 428 |
| Dimensões | 261 × 185 × 31 mm · 924 g |
| Idioma | Inglês |
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