Conte aos seus amigos sobre este item:
Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004) Beverly Adab 1º edição
Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004)
Beverly Adab
Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre
222 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de novembro de 2004 |
| ISBN13 | 9781900650809 |
| Editoras | St Jerome Publishing |
| Páginas | 222 |
| Dimensões | 150 × 220 × 10 mm · 500 g |
| Idioma | Inglês |