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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Advances in Culture, Tourism and Hospitality Research Arch G Woodside
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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Advances in Culture, Tourism and Hospitality Research
Arch G Woodside
Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
184 pages, black & white line drawings, black & white tables, figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de setembro de 2010 |
| ISBN13 | 9781849509008 |
| Editoras | Emerald Publishing Limited |
| Páginas | 184 |
| Dimensões | 233 × 160 × 18 mm · 438 g |
| Idioma | Inglês |
| Editor de séries | Woodside, Arch G. |
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