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Business-to-Business Brand Management - Advances in Business Marketing and Purchasing Mark S Glynn
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Business-to-Business Brand Management - Advances in Business Marketing and Purchasing
Mark S Glynn
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
504 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de junho de 2009 |
| ISBN13 | 9781848556706 |
| Editoras | Emerald Publishing Limited |
| Gênero | Aspects (Academic) > Business Aspects |
| Páginas | 504 |
| Dimensões | 152 × 229 × 27 mm · 913 g |
| Idioma | Inglês |
| Editor | Glynn, Mark S. |
| Editor | Woodside, Arch G. |
