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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting Kenneth D. Lawrence
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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting
Kenneth D. Lawrence
Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.
270 pages, black & white illustrations, black & white tables, figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de maio de 2009 |
| ISBN13 | 9781848555488 |
| Editoras | Emerald Publishing Limited |
| Páginas | 270 |
| Dimensões | 152 × 229 × 25 mm · 590 g |
| Idioma | Inglês |
