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New Challenges to International Marketing - Advances in International Marketing Tamer Cavusgil
New Challenges to International Marketing - Advances in International Marketing
Tamer Cavusgil
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
432 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 20 de fevereiro de 2009 |
| ISBN13 | 9781848554689 |
| Editoras | Emerald Publishing Limited |
| Páginas | 432 |
| Dimensões | 152 × 229 × 24 mm · 810 g |
| Idioma | Inglês |