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Gaining Momentum: Managing the Diffusion of Innovations - Series on Technology Management Joe Tidd
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Gaining Momentum: Managing the Diffusion of Innovations - Series on Technology Management
Joe Tidd
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.
448 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de agosto de 2010 |
| ISBN13 | 9781848163546 |
| Editoras | Imperial College Press |
| Páginas | 448 |
| Dimensões | 156 × 233 × 29 mm · 776 g |
| Idioma | Inglês |
| Editor | Tidd, Joe (SPRU, University of Sussex, UK) |
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