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Lakshman, Chandrashekhar (Professor of International Management, Tongji University, Shanghai, China)
Doing Business in India: A Framework for Strategic Understanding - Chandos Asian Studies Series
Lakshman, Chandrashekhar (Professor of International Management, Tongji University, Shanghai, China)
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Doing Business in India: A Framework for Strategic Understanding - Chandos Asian Studies Series
Lakshman, Chandrashekhar (Professor of International Management, Tongji University, Shanghai, China)
There is a great need to explore the overall strategic framework for better strategy formulation in the context of India. Doing Business in India discusses the cultural and consumer profile of the people of India and examines how these fit into the macroeconomic context.
224 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de março de 2015 |
| ISBN13 | 9781843347743 |
| Editoras | Woodhead Publishing Ltd |
| Páginas | 224 |
| Dimensões | 158 × 245 × 15 mm · 498 g |
| Idioma | Inglês |
