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Advertising and Identity in Europe: The I of the Beholder Jackie Cannon
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Advertising and Identity in Europe: The I of the Beholder
Jackie Cannon
As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
144 pages
