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Resistance is Useless: The Art of Business Persuasion Geoffrey Burch Completely Revised edition
Resistance is Useless: The Art of Business Persuasion
Geoffrey Burch
Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion.
278 pages, figures
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de março de 2003 |
| ISBN13 | 9781841124698 |
| Editoras | John Wiley and Sons Ltd |
| Páginas | 288 |
| Dimensões | 157 × 232 × 18 mm · 444 g |