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Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding - Advances in Culture, Tourism and Hospitality Research
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Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding - Advances in Culture, Tourism and Hospitality Research
Tourism and Hospita
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
360 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de novembro de 2019 |
| ISBN13 | 9781838670719 |
| Editoras | Emerald Publishing Limited |
| Páginas | 360 |
| Dimensões | 152 × 229 × 23 mm · 672 g |
| Idioma | Inglês |
| Editor | Pfister, Dieter (University of St Gallen, Switzerland) |
| Editor | Volgger, Michael (Curtin University, Australia) |
