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New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach - Advances in Business Marketing and Purchasing Dr Houcine Akrout-Professor Arch G. Woodside-Dr Ka
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New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach - Advances in Business Marketing and Purchasing
Dr Houcine Akrout-Professor Arch G. Woodside-Dr Ka
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
184 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 15 de agosto de 2019 |
| ISBN13 | 9781838670634 |
| Editoras | Emerald Publishing Limited |
| Páginas | 184 |
| Dimensões | 237 × 159 × 18 mm · 426 g |
| Idioma | Inglês |
| Editor | Akrout, Dr Houcine (INSEEC Business School, France) |
| Editor | Raies, Dr Karine (INSEEC Business School, France) |
| Editor | Woodside, Professor Arch G. (Coastal Carolina University, USA) |
