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Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation - New Perspectives in Tourism and Hospitality Management Marco Valeri
Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation - New Perspectives in Tourism and Hospitality Management
Marco Valeri
Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.
212 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 23 de outubro de 2023 |
| ISBN13 | 9781837971671 |
| Editoras | Emerald Publishing Limited |
| Páginas | 176 |
| Dimensões | 238 × 159 × 17 mm · 390 g |
| Idioma | Inglês |
| Editor | Valeri, Marco (Niccolo Cusano University, Italy) |