Conte aos seus amigos sobre este item:
The Impact of Digitalization on Current Marketing Strategies - Marketing & Technology: New Horizons and Challenges Luis Matosas-Lopez
Preço
R$ 521,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 25 - 30 de set
Receba avisos sobre novos lançamentos de Luis Matosas-Lopez
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
The Impact of Digitalization on Current Marketing Strategies - Marketing & Technology: New Horizons and Challenges
Luis Matosas-Lopez
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
284 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de março de 2024 |
| ISBN13 | 9781837536870 |
| Editoras | Emerald Publishing Limited |
| Páginas | 256 |
| Dimensões | 238 × 159 × 22 mm · 486 g |
| Idioma | Inglês |
| Editor | Matosas-Lopez, Luis (Rey Juan Carlos University, Spain) |
