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Haptics and Perception: How Your Sense of Touch Shapes Your Experiences of Life - Emerald Points Cooper, Sarah (York St John University, UK)
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Haptics and Perception: How Your Sense of Touch Shapes Your Experiences of Life - Emerald Points
Cooper, Sarah (York St John University, UK)
In a digital world, it is our sight that is persistently stimulated. But what about our other senses? How does the touch stimuli impact upon the experience of consuming products, such as journalistic content or even coffee? This book provides an overview of key research related to sensory marketing, brand perception, and consumer trust.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| A ser lançado | 22 de setembro de 2026 |
| ISBN13 | 9781807913939 |
| Editoras | Emerald Publishing Limited |
| Páginas | 120 |
| Dimensões | 237 × 158 × 12 mm · 298 g |
