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Online Reputation Management in Destination and Hospitality: What We Know, What We Need To Know Riccardo Rialti-Zuzana Kvitkova-Tomas Makovnik
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Online Reputation Management in Destination and Hospitality: What We Know, What We Need To Know
Riccardo Rialti-Zuzana Kvitkova-Tomas Makovnik
Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.
320 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 9 de fevereiro de 2023 |
| ISBN13 | 9781803823768 |
| Editoras | Emerald Publishing Limited |
| Páginas | 256 |
| Dimensões | 238 × 159 × 20 mm · 526 g |
| Idioma | Inglês |
| Editor | Kvitkova, Zuzana (Prague University of Economics and Business, Czech Republic) |
| Editor | Makovnik, Tomas (Matej Bel University, Slovakia) |
| Editor | Rialti, Riccardo (University of Florence, Italy) |
