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Measurement in Marketing - Review of Marketing Research Naresh K. Malhotra
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Measurement in Marketing - Review of Marketing Research
Naresh K. Malhotra
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
288 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 12 de setembro de 2022 |
| ISBN13 | 9781800436312 |
| Editoras | Emerald Publishing Limited |
| Páginas | 240 |
| Dimensões | 237 × 161 × 21 mm · 501 g |
| Idioma | Inglês |
| Editor | Baumgartner, Hans (Pennsylvania State University, USA) |
| Editor | Weijters, Bert (Ghent University, Belgium) |
![Cover for Naresh K. Malhotra · Review of Marketing Research - Review of Marketing Research (Hardcover Book) [5 Revised edition] (2008)](https://imusic.b-cdn.net/images/item/original/252/9780765621252.jpg?naresh-k-malhotra-2008-review-of-marketing-research-review-of-marketing-research-hardcover-book&class=scaled&v=1649392936)
