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Joy: Using strategic communication to improve well-being and organizational success - Advances in Public Relations and Communication Management Tkalac VerčIč
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Joy: Using strategic communication to improve well-being and organizational success - Advances in Public Relations and Communication Management
Tkalac VerčIč
Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.
308 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de novembro de 2020 |
| ISBN13 | 9781800432413 |
| Editoras | Emerald Publishing Limited |
| Páginas | 256 |
| Dimensões | 152 × 229 × 17 mm · 526 g |
| Idioma | Inglês |
| Editor | Einwiller, Sabine (University of Vienna, Austria) |
| Editor | Tench, Ralph (Leeds Beckett University, UK) |
| Editor | Vercic, Ana Tkalac (University of Zagreb, Croatia) |
