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Aesthetics and Style in Strategy - Advances in Strategic Management Cattani
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Aesthetics and Style in Strategy - Advances in Strategic Management
Cattani
This book contains an Open Access chapterThis volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
348 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 9 de novembro de 2020 |
| ISBN13 | 9781800432376 |
| Editoras | Emerald Publishing Limited |
| Páginas | 304 |
| Dimensões | 152 × 229 × 20 mm · 594 g |
| Idioma | Inglês |
| Editor | Cattani, Gino (Leonard N. Stern School of Business, USA) |
| Editor | Ferriani, Simone (University of Bologna, Italy & City, University of London, UK) |
| Editor | Godart, Frederic (INSEAD, France) |
| Editor | Sgourev, Stoyan V (ESSEC Business School, France) |
