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Digital Marketing Strategies and Models for Competitive Business
Digital Marketing Strategies and Models for Competitive Business
Presents research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. The book features coverage of a wide range of topics, including consumer analysis, search engine marketing, and marketing communications.
268 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 27 de março de 2020 |
| ISBN13 | 9781799829645 |
| Editoras | IGI Global |
| Páginas | 268 |
| Dimensões | 150 × 220 × 10 mm · 471 g |
| Idioma | Inglês |
| Editor | Guarda, Teresa |
| Editor | Pinto, Filipe Mota |