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Handbook of Research on Decision-Making Techniques in Financial Marketing
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Handbook of Research on Decision-Making Techniques in Financial Marketing
Presents innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration, many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience.
600 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de dezembro de 2019 |
| ISBN13 | 9781799825593 |
| Editoras | IGI Global |
| Páginas | 600 |
| Dimensões | 150 × 220 × 20 mm · 1,84 kg |
| Idioma | Inglês |
| Editor | Dincer, Hasan |
| Editor | Yuksel, Serhat |
