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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector Celia M.Q. Ramos-Paula Odete Fernandes-Claudia Rib
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Celia M.Q. Ramos-Paula Odete Fernandes-Claudia Rib
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.
400 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de dezembro de 2019 |
| ISBN13 | 9781799819479 |
| Editoras | Business Science Reference |
| Páginas | 400 |
| Dimensões | 290 × 225 × 34 mm · 1,47 kg |
| Idioma | Inglês |
| Editor | Almeida, Claudia Ribeiro de |
| Editor | Fernandes, Paula Odete |
| Editor | Ramos, Celia M.Q. |