Conte aos seus amigos sobre este item:
Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making Donald Roy
Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making
Donald Roy
Provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organisation.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de agosto de 2023 |
| ISBN13 | 9781793538321 |
| Editoras | Cognella, Inc |
| Páginas | 232 |
| Dimensões | 150 × 220 × 10 mm · 467 g |
| Idioma | Inglês |