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Writing for Public Relations and Strategic Communication William Thompson
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Writing for Public Relations and Strategic Communication
William Thompson
Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.
442 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de agosto de 2021 |
| ISBN13 | 9781793511881 |
| Editoras | Cognella, Inc |
| Páginas | 442 |
| Dimensões | 203 × 254 × 22 mm · 333 g |
| Idioma | Inglês |
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