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Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness Dr Simon Kelly
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Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness
Dr Simon Kelly
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
240 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de dezembro de 2020 |
| ISBN13 | 9781789664829 |
| Editoras | Kogan Page Ltd |
| Páginas | 264 |
| Dimensões | 232 × 156 × 18 mm · 408 g |
| Idioma | Inglês |
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