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Consumer Behavior and Marketing Matthew Reyes
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Consumer Behavior and Marketing
Matthew Reyes
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.
142 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de março de 2020 |
| ISBN13 | 9781789238556 |
| Editoras | IntechOpen |
| Páginas | 142 |
| Dimensões | 252 × 177 × 15 mm · 430 g |
| Idioma | Inglês |
| Editor | Reyes, Matthew |
