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The Branding of Tourist Destinations: Theoretical and Empirical Insights Mark Anthony Camilleri
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The Branding of Tourist Destinations: Theoretical and Empirical Insights
Mark Anthony Camilleri
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
264 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de dezembro de 2018 |
| ISBN13 | 9781787693746 |
| Editoras | Emerald Publishing Limited |
| Páginas | 264 |
| Dimensões | 237 × 160 × 22 mm · 538 g |
| Idioma | Inglês |
| Editor | Camilleri, Mark Anthony (University of Malta, Malta) |
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![Cover for Mark Anthony Camilleri · Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies (Hardcover Book) [1st ed. 2017 edition] (2017)](https://imusic.b-cdn.net/images/item/original/488/9783319468488.jpg?mark-anthony-camilleri-2017-corporate-sustainability-social-responsibility-and-environmental-management-an-introduction-to-theory-and-practice-with-case-studies-hardcover-book&class=scaled&v=1490487012)
