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Consumer Culture Theory - Research in Consumer Behavior Bajde
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Consumer Culture Theory - Research in Consumer Behavior
Bajde
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.
216 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de abril de 2019 |
| ISBN13 | 9781787542860 |
| Editoras | Emerald Publishing Limited |
| Páginas | 216 |
| Dimensões | 237 × 159 × 18 mm · 473 g |
| Idioma | Inglês |
| Editor | Bajde, Domen (University of Southern Denmark, Denmark) |
| Editor | Belk, Russell W. (Schulich School of Business, York University, UK) |
| Editor | Kjeldgaard, Dannie (University of Southern Denmark, Denmark) |
