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International Business Diplomacy: How can Multinational Corporations Deal with Global Challenges? - Advanced Series in Management Huub Ruel
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International Business Diplomacy: How can Multinational Corporations Deal with Global Challenges? - Advanced Series in Management
Huub Ruel
Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
296 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 23 de novembro de 2017 |
| ISBN13 | 9781787430822 |
| Editoras | Emerald Publishing Limited |
| Páginas | 296 |
| Dimensões | 249 × 173 × 23 mm · 665 g |
| Idioma | Inglês |
| Editor | Ruel, Huub (Windesheim University of Applied Sciences, The Netherlands) |
