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New Perspectives in Marketing by Word-of-Mouth - Emerald Gems Emerald Group Publishing Limited
New Perspectives in Marketing by Word-of-Mouth - Emerald Gems
Emerald Group Publishing Limited
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
200 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 21 de outubro de 2015 |
| ISBN13 | 9781785608193 |
| Editoras | Emerald Publishing Limited |
| Páginas | 200 |
| Dimensões | 240 × 167 × 11 mm · 359 g |
| Idioma | Inglês |