Engaging your Community through Active Strategic Marketing - Terry Kendrick - Livros - Facet Publishing - 9781783303830 - 27 de maio de 2021
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Engaging your Community through Active Strategic Marketing 1º edição

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Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing.

Whether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image.


224 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 27 de maio de 2021
Data do lançamento original 2020
ISBN13 9781783303830
Editoras Facet Publishing
Páginas 224
Dimensões 150 × 220 × 10 mm   ·   498 g   (Peso (estimado))
Idioma Inglês  

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