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Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and its Influence on Society, Culture and Communication
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Celebrity Culture and the Entertainment Industry in Asia: Use of Celebrity and its Influence on Society, Culture and Communication
This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.
200 pages, 50 halftones
