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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer - Advances in Business Marketing and Purchasing Gerald E. Smith
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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer - Advances in Business Marketing and Purchasing
Gerald E. Smith
Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.
392 pages, black & white illustrations, black & white tables, figures, graphs
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de novembro de 2012 |
| ISBN13 | 9781780529967 |
| Editoras | Emerald Publishing Limited |
| Páginas | 392 |
| Dimensões | 158 × 230 × 35 mm · 740 g |
| Idioma | Inglês |
| Editor de séries | Woodside, Arch G. |
