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Measurement and Research Methods in International Marketing - Advances in International Marketing Sarstedt
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Measurement and Research Methods in International Marketing - Advances in International Marketing
Sarstedt
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
200 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 23 de agosto de 2011 |
| ISBN13 | 9781780520940 |
| Editoras | Emerald Publishing Limited |
| Páginas | 200 |
| Dimensões | 157 × 232 × 24 mm · 546 g |
| Idioma | Inglês |
| Editor de séries | Zou, Shaoming |
![Cover for Sarstedt · Die Revision in Strafsachen - de Gruyter Handbuch (Hardcover Book) [6th 6. Neubearb. U. Erw. Aufl. 199 edition] (1998)](https://imusic.b-cdn.net/images/item/original/301/9783110117301.jpg?sarstedt-1998-die-revision-in-strafsachen-de-gruyter-handbuch-hardcover-book&class=scaled&v=1643506610)
