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Strategic Sport Communication Paul M. Pedersen Fourth edition
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Strategic Sport Communication
Paul M. Pedersen
Sport's rising influence fuels innovative communication strategies linking teams, athletes, and fans. This text navigates the evolution of sport communication, examining its history, career prospects, cultural challenges, and digital trends while bridging theory with practical marketing and crisis management techniques.
448 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 29 de abril de 2024 |
| ISBN13 | 9781718221475 |
| Editoras | Human Kinetics Publishers |
| Páginas | 432 |
| Dimensões | 285 × 217 × 23 mm · 1 kg |
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