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Essentials of Marketing Kenneth Cliffe
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Essentials of Marketing
Kenneth Cliffe
Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. This book will provide new insights into the field of marketing and benefit students as well as professionals.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de junho de 2016 |
| ISBN13 | 9781682852514 |
| Editoras | Willford Press |
| Páginas | 273 |
| Dimensões | 216 × 279 × 16 mm · 920 g |
| Idioma | Inglês |
