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Interdisciplinary Reflections of Contemporary Experiential Marketing Practices - e-Book Collection - Copyright 2022
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Interdisciplinary Reflections of Contemporary Experiential Marketing Practices - e-Book Collection - Copyright 2022
Designed as a tool to benefit future research in disciplines such as management, marketing, consumer behaviour, gastronomy, and civil aviation. Chapters cover subject areas such as tourism and tourist experience, theme park experience, digital transformation and customer relationship experience in tourism and airline and airport experience.
300 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de junho de 2022 |
| ISBN13 | 9781668443804 |
| Editoras | IGI Global |
| Páginas | 345 |
| Dimensões | 150 × 220 × 20 mm · 1,72 kg |
| Idioma | Inglês |
| Editor | Akel, Gokhan |
