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Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision making among businesses.
335 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de junho de 2022 |
| ISBN13 | 9781668441688 |
| Editoras | IGI Global |
| Páginas | 335 |
| Dimensões | 150 × 220 × 20 mm · 1,42 kg |
| Idioma | Inglês |
| Editor | Keikhosrokiani, Pantea |